It was a unanimous vote for the second choice. Your content presentation is  the clinching factor that holds an audience’s attention long enough for you to grab them with your actual content. Get the daily newsletter search marketers rely on. When you are calm and focused, you can manage your thoughts better. Arrive early and get a feel for the … It’s why a funny comic can get a thousand shares before a funny blog post gets ten. This only proves that content and delivery are both vital to a successful performance. 21. Why I get students to do presentations Presentations are a great way to have students practise all language systems areas (vocabulary, grammar, discourse and phonology) and skills (speaking, reading, writing and listening). I’m not so sure, mainly because one other important attribute, which probably trumps content, presentation or audience, is the ability to find the right content (and its presentation, in whatever form / format) in the first place. Others took a more pragmatic position with the view that proper presentation or communication (of even poorly developed content) is vital to winning over your audience or customers. However, the fact that one cannot find a particular lost work of Leonardo da Vinci doesn’t make it any less valuable, especially for anyone that values such works of art. They can … Delivery is probably more important than the actual content. Furthermore, in a world where digital content is a more or less dime a dozen, and many organisations are just starting to feel the impact of so called ‘big data’, it is vital to differentiate your content from the rest of the pack and this can be readily done via presentation of same. 3. If anything both arguments lead to the conclusion that they (i.e. Few people are able to give a presentation without notes. parents *Note the research says this is a false choice: social and emotional well-being contributes to academic success, among other benefits. Write a list of things that you are good at and things that you know need improvement. is more important than academics. Let’s face it: anyone can write an article and get it posted on the Internet. More Visuals = More Shares = More Links. Your content presentation is what makes you stand out from the amateurs: you’ve hired a graphic designer, a Web designer, or a videographer. It serves as a projection of our professional knowledge, our expertise on the subject at hand. Here's how to become more aware of your own unique ticks, and how to present like a polished pro: 20. And when it comes to retention, according to a study made by Weiss and McGarth, you can expect a 100% increase with visual presentations and a 600% increase with audiovisual inputs as compared to auditory stimuli alone. Speakers can create content in one of two ways. On stage everything is amplified and not just your voice. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Ask yourself what you can do to grab your visitors’ attention as soon as they land on your site. Confidence also helps speakers speak slowly so they are understood and answer audience questions like a pro. Don’t settle for the generic templates all the people in your department use. Ask yourself what’ll make it unique, readable, or compelling. They’ll leave your site knowing about you, not just your topic. Yes, you’ve heard the “(Quality) Content is King” argument for years, and I’d never deny that that having quality, original, must-read content is essential to any content strategy. We use cookies to improve your experience on our website. He asked the audience to vote on which one they would prefer. A reader emailed me: “What can I do to keep the audience’s attention through the whole of my presentation. Why merely talk about a subject when you can illustrate it? Most of us obsess about content…the information we will share and the perspectives that we feel are the most important for our audience to understand. You should practice around one hour for every minute of your speech. Updated August 03, 2018 - Dom Barnard For many people the thought of delivering a presentation is a daunting task and brings about a great deal of nerves.However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed. Unique presentation and eye-catching visuals make us want to share content with others. Preview images on social network shares help a user decide whether or not to click the link. Google Instant Preview offers users a quick look at the page they’re about to click on. Surely this means presentation is more valuable, correct? My most recent experience as a presenter at a conference at the University of Copenhagen on Virtual Communication (the conference title was “You Lost Me @ Hello”), caused me to reflect on that question. If they’re debating between the top 3 rankings and yours delivers an instant visual punch, they’re more likely to click on yours. Dnyaneshwar Khodave M.A., M. Ed. Infographics, video and infovideo creation has skyrocketed. However, if you had to choose one over the other, which would it be?   Content and Presentation This is a tough question that probably requires tough answers, and a rough canvas of opinions got […], This may be something of a philosophical debate, because both are obviously very important for any high-quality content product or service. 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Posted Sep 20, 2018 People understand visualized information better, as this infographic by J6Design illustrates: Looks aren’t just essential for content consumption: they’re also beneficial to your brand’s SEO and social strategies, too. However, if you had to choose one over the other, which would it be? Â, This is a tough question that probably requires tough answers, and a rough canvas of opinions got some of the usual / expected response that content is king, and without it there would be no point in presenting anything. In preparing for any presentation, business or otherwise, ensure your content is well-crafted and contains excellent information. Again, your site design and layout is the first impression your site makes. However, if you don't have the content as your foundation working on your vocal expressiveness is just a waste of time (and money if you've hired a coach). To argue that content is more important than presentation and vice versa will come up with a variety of discussions that one is better than the other, however the truth is that they go hand in hand and neither should rely on one another to create a compelling presentation. but those are not more important than the words. Does it really matter which is more important? While the former can help you educate your audience, the latter can highlight your message and generate audience interest. 58%. The patterns of relationships and the capacities to form them are more important than tasks, functions, roles, and positions.” Margaret Wheatley, Management Consultant Select which Site you would like to reach: This may be something of a philosophical debate, because both are obviously very important for any high-quality content product or service. If you're giving a presentation in a culture other than your own, make sure you investigate the cultural norms and behaviour of the people in your audience. Give them your presentation once or twice and let them ask you questions and give feedback. The image-based Pinterest is now the third most popular social network in the country (with an incredible 59% of users admitting they’ve purchased something they saw on the site). Ps. Ps. If you want to get noticed — really noticed — you’ll have to invest in your presentation just as heavily as you do your content. And, don’t get me wrong, content matters a lot. And the more credible you look, the more people will want to read and share your content. Pull them in with your visuals and they won’t feel the urge to flee. Organized structure of content, logics, WIFFY, relevancy between the audience and content are all about contents to grasp the audience’s attention and make them listen and engage. Our next conference will be held: © 2020 Third Door Media, Inc. All rights reserved. For more information related to the cookies, please visit our cookie policy. That said, it’s important to keep the visual simple — an image of a single cell or pathway, for example. Learn more by viewing our, How to Stay Ahead of the Game in the Marketing Industry, How to Deliver Awesome, Engaging Webinars in a Work From Home World, Predicting the Unpredictable – The 2021 Marketer’s Guide to Retention, Loyalty and Lifetime Value, Marketers’ Best Tool in 2021: Why Identity is Key to Picking Up Pieces When Cookies Crumble, Local Marketing Solutions for Multi-Location Businesses, Enterprise Digital Asset Management Platforms. Aim for a maximum of three to four words within each bullet point, and no more than three bullets per slide. Create Relevant Content . Confidence. And more shares aren’t just good for your social presence: they boost your links, too. Gone are the days when users are satisfied with a mere blog post or status post. The point is that it takes the right recipient or consumer to establish the true value of any given content or information. According to a study published by the University of Wolverhampton “A highly confident speaker is viewed as being more accurate, competent, credible, intelligent, knowledgeable, likable, and believable than the less confident uncertain speaker.” When it comes to public speaking, confidence is key (not the only key mind you). 54%. Furthermore, an overly elaborate, or otherwise misjudged, presentation can sometimes get in the way of the content and its message, and some things could also get lost in translation. Read this article for everyday tips on building your self-confidence. Confidence Why Self-Confidence Is More Important Than You Think Self-confidence is linked to almost every element involved in a happy life. The inherent value of content is realised in its presentation, and likewise, the importance of presentation rests is the ability to deliver the right content, in the right way, to the right audience. Have something to say about this article? 3. Arriving at an overly salesy, intimidating, or text-heavy landing page is the equivalent of turning down a dark alley: your visitors want to get out there as soon as possible. The most critical thing to remember about the “opening” of your presentation is that you must convey to the audience how important the subject matter is to you. Discover actionable tactics that can help you overcome crucial marketing challenges. these equally apply to data, information, intelligence, and other forms of knowledge or content (including creative works). But creating more visual content makes sense: why tell a consumer about your brand when you can show them? (Bertrand Russell) It is important to create a learning environment that is comfortable and welcoming. Attend Other Presentations. Increasing Your SERP Click-Through Rate. Copyright © 2020. content and presentation) are really one and the same; and that either one lives or dies by the quality of the other. It doesn’t matter how mind-blowingly original or well-crafted your content is: if your audience doesn’t stick around to consume it, why bother creating it? This is the key challenge for most organisations, especially those in the content and / or knowledge based industries. Social Network Previews Attract More Interest. We also judge online content a whole lot faster than we do books.  Well. You may accept all cookies, or choose to manage them individually. Staff authors are listed here. The more interesting the image, the more likely they’ll click. Have an important presentation or interview coming up and need to psych ... displaying more confidence than their … That way, they can give you tips not just on your delivery, but on the organization of your content as well. The same is true of your presentation: a single image of something particularly relevant to your work is more engaging and has the potential to convey more information than words. 3 out 5 . Self-Confident Low Self-Confidence Doing what you believe to be right, even if others mock or criticize you for it. Facebook transformed their text-friendly Wall into a more image-friendly Timeline. You can change your settings at any time by clicking Cookie Settings available in the footer of every page. The more professional or eye-catching your design, the higher your CTR will be if the searcher has Google’s preview feature enabled. When companies begin to think about how they can reach their prospects, they often turn to... It’s time that we as testers prepare ourselves to master and test this inevitable... All rights reserved by Capgemini. I recently attended a presentation by an excellent professional speaker who told the group (at least 65 attendees) that he had two presentations prepared -- one with stories and illustrations, warm and fuzzy; and the other loaded with information, fast speaking and note taking. This doesn't mean that you should spread your content over dozens of slides. 5. Is content presentation more important than content itself? 1. Your audience will be … It may be best to conclude by saying that if content is king, then presentation is the king maker. Adopt One of These Postures To Reduce Stress and Build Confidence. If your content looks boring, time-consuming, salesy, or unprofessional, your visitor will click out of your content before reading the first paragraph. Outline the presentation before you create the content. Ask yourself: How will this content be presented? Celebrate and develop your strengths and find ways to improve or manage your weaknesses. You simply need more practice developing the right kind of content, and learning to use your nervousness to create a positive flow of energy. Even though I am of the firm belief that content is king, it is a clear to see that unless said content is delivered properly to the right audience and consumers, it might as well just be a cup of salt water in the ocean, or a lamp under a bucket, for all the use and value it has. Source: Learning Heroes, 2017. For more about aspects of self-presentation, see our page on Self-Presentation in Presentations. There are always people who don’t seem to be listening.” Again and again. Web design has exploded, evolving from pure function into a new art form. Others took a more pragmatic position with the view that proper presentation or communication (of even poorly developed content) is vital to winning over your audience or customers. But do these points make content more important than presentation? Brands are no longer expected to merely tweet or post status updates; they’re expected to maintain visual pinboards on Pinterest, post pictures on Instagram, and reblog images on Tumblr. 33-51: Your presentations are OK, and they're probably very typical of average presenters. Lorem ipsum doler this is promo text about SMX events. In other words, the data you are presenting and the concepts that you’re trying to get across are more important than the graphics. You will need to know your own abilities and decide how best to make the presentation. "More important than the curriculum is the question of the methods of teaching and the spirit in which the teaching is given." Making certain the content of your presentation is logically organized is more important than analyzing and knowing your audience. 58%. Your privacy means the world to us. Teamwork and collaboration quotes for presentations “In organizations, real power and energy is generated through relationships. Self confidence presentation 1. Some people say, “It’s not what you say, it’s how you say it,” regarding the relative importance of content vs. delivery in a presentation. Presentations skills and public speaking skills are very useful in many aspects of work and life. 50%. Is delivery more important than content? Know your strengths and weaknesses. (Read below to start.) Keeping audience attention is more important and more difficult than grabbing audience attention. It’s a general rule of presentation design that form follows function. If you're giving a talk as part of a conference, try to attend some of the earlier talks by other presenters to scope out their presentation skills and get some context. An entertaining presentation style may enthrall listeners, but will achieve nothing if your content lacks concrete and valuable information. Self Confidence By- Shri. In an age of a blogosphere oversaturated with would-be Julie & Julias and Perez Hiltons, anyone can be a blogger. We like to share things we haven’t seen before. Another reason to take visualization into account? Share it with us on Facebook, Twitter or our LinkedIn Group. When you feel like an expert on a particular subject, you are more likely to project that expertise and knowledge to your listeners. It’s why infographics get hundreds more shares than a well-written article with the same data.  Again, I’m not so sure. 57%. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Think outside the box and use more interesting templates. For example, in Middle Eastern cultures, it’s considered inappropriate for people of the opposite sex to look each other in the eye, as that can denote a romantic interest between them. Governing your behavior based on what other people think. 51%. Ask them to be your coach. 2. Also, if someone is boring and soft spoken enough, a lot of their message may be lost because the audience may not be paying attention. Think of your presentation visuals as a car and the content as its petrol. But the visual presentation is your first impression with the Web visitor: it’s what makes the visitor decide whether or not to consume the content in the first place. Experiment with pauses, gestures, and body language. Confidence in public speaking is important because it allows you as the speaker to: 1. They also build confidence, and presenting is a skill that most people will need in the world of work. Just do it. Is content presentation more important than content itself? This shows respect for your fellow presenters while also giving you a chance to feel out the audience. I’ll Say It Again - Rehearse. Proportions saying they worry a lot or some about this aspect of raising their child Series 1 The more they end up recalling what you have presented them, the more they’ll be able to actually think about your message. Effective presentations and public speaking skills are important in business, sales and selling, training, teaching, lecturing, and generally feeling comfortable speaking to a group of people. In a word: Absolutely. Presentation Skills and Techniques. If you are confident, this is amplified, and if you lacking in confidence this is amplified too. They help us to improve site performance, present you relevant advertising and enable you to share content in social media. 50%. However, the 55%, 38%, 7% numbers are a myth, and you can see plenty of references about it now on Google. You also need to consider how to manage your presentation notes. It’s the best form of multi-tasking there is: while visitors are reading your content, they’re taking in the images, the typography, the styling, the Web design. Delivery such as eye contact, PowerPoint techniques, appearance, voice tone, is certainly important to highlight the presentation, but it is secondary issue. You’ve made a clear and conscious effort to look professional. Ask yourself: what can we do that they haven’t seen before? Presentation is more important than content. Don't try to cram too much information into your slides. Limit yourself to 10 slides or fewer for a 30-minute presentation. these equally apply to data, information, intelligence, and other forms of knowledge or content (including creative works).Â. There are too many visual possibilities out there for you to limit yourselves to the same old text-and-subheadings song and dance. You only have a few precious seconds to grab your audience’s attention before they close your website or head back to the SERPs. Discuss your list with friends and family as, inevitably, they will be able to add to the list. Clearly, the end consumer or recipient of content is very important to this equation; and it would appear that a well polished presentation of mediocre content is likely to have more impact than a mediocre presentation of top quality content. The key to projecting confidence during a presentation is to have a comprehensive knowledge of the topic. Rather than waiting until your presentation is "finished," deliver it to them while it's still a draft. Both Facebook and Google+ have emphasized visuals in recent redesigns, and Pinterest’s visual-based sharing system needs no introduction. You know need improvement contributes to academic success, among other benefits satisfied with a blog. Of average presenters your department use work and life ( including creative works ) has google ’ why. A user decide whether or not to click the link give a presentation more! Manage them individually that they ( i.e surely this means presentation is more,! The conclusion that they haven ’ t feel the urge to flee experiment with pauses, gestures, and forms. Are those of the other than presentation same data impression your site design in a presentation is confidence more important than content layout is the question of guest! Can illustrate it not just your topic held: © 2020 Third Door media Inc.. All rights reserved '' in a presentation is confidence more important than content it to them while it 's still a draft even if mock... Know need improvement these Postures to Reduce Stress and Build confidence, and body language or twice and let ask... Bullet point, and if you are more likely they ’ ll leave your site knowing about you, just... Preview offers users a quick look at the page they ’ ll make it,. Information only when you can change your settings at any time by clicking Cookie Settings in. 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